SEO | The SEM Dispatch https://www.semcommunity.com/seo Technical depth and editorial judgement for search. Algorithm shifts, site health and the link and content work that compounds over years. en-GB Sat, 20 Jun 2026 11:51:47 +0000 The SEM Dispatch (Next.js) After the algorithm update: a recovery playbook grounded in what actually works https://www.semcommunity.com/seo/google-algorithm-updates/google-algorithm-updates-recovery-playbook Google's core updates have become more frequent and their effects more lasting. Recovery is possible, but the approaches that work are different from the ones that fill the SEO forums in the weeks after a rollout. A structured framework for diagnosing impact and identifying the improvements with real leverage. Wed, 20 May 2026 00:00:00 +0000 https://www.semcommunity.com/seo/google-algorithm-updates/google-algorithm-updates-recovery-playbook Teodor Yordanov SEO Digital PR for link building: separating the tactics that earn coverage from the ones that just feel like they should https://www.semcommunity.com/seo/link-building/digital-pr-link-building-what-works Link acquisition through digital PR has become the dominant approach for brands that cannot buy links and will not build doorway pages. But the category covers a huge range of tactics with wildly different outcomes. An honest assessment of what actually earns authority-relevant coverage in 2026. Fri, 17 Apr 2026 00:00:00 +0000 https://www.semcommunity.com/seo/link-building/digital-pr-link-building-what-works Teodor Yordanov SEO Hreflang at scale: the five failure modes that haunt enterprise sites https://www.semcommunity.com/seo/international-seo/hreflang-at-scale-common-failures Hreflang is one of the most implementation-dependent signals in SEO. At enterprise scale, the failure modes are predictable, structural and expensive. A diagnostic guide to the five patterns that cause the most organic visibility loss in international sites. Wed, 25 Mar 2026 00:00:00 +0000 https://www.semcommunity.com/seo/international-seo/hreflang-at-scale-common-failures Teodor Yordanov SEO Core Web Vitals in 2026: what has actually shifted since the original rollout https://www.semcommunity.com/seo/technical-seo/core-web-vitals-2026-guide Google's page experience signals have evolved substantially since the 2021 rollout. INP has replaced FID, the CrUX data window has changed, and the ranking weight has been quietly recalibrated. A practical update on what actually matters for technical SEO teams in 2026. Sat, 28 Feb 2026 00:00:00 +0000 https://www.semcommunity.com/seo/technical-seo/core-web-vitals-2026-guide Teodor Yordanov SEO Google Business Profile optimisation in 2026: the signals that move local pack rankings https://www.semcommunity.com/seo/local-seo/local-seo-gbp-optimisation Google Business Profile remains the single most influential signal in local pack rankings, but the specific optimisation levers have shifted. A practitioner update on what is currently moving the needle and what is noise. Fri, 30 Jan 2026 00:00:00 +0000 https://www.semcommunity.com/seo/local-seo/local-seo-gbp-optimisation Teodor Yordanov SEO