Paid social across Meta, LinkedIn and the rest of the feed.
Andromeda rewired what Meta optimises for. Most accounts still fight the algorithm. Here is the structural response that actually works in 2026.
Meta's generative AI tools doubled adoption to 8 million advertisers in four months. They are genuinely useful, but not for the reason most coverage suggests.
Advantage+ Shopping campaigns are Meta's version of Performance Max: powerful when structured correctly, capable of spending inefficiently when left to their own devices. A systematic audit checklist for accounts that have been running ASC for three months or more.