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Google Algorithm Updates
After the algorithm update: a recovery playbook grounded in what actually works
Google's core updates have become more frequent and their effects more lasting. Recovery is possible, but the approaches that work are different from the ones that fill the SEO forums in the weeks after a rollout. A structured framework for diagnosing impact and identifying the improvements with real leverage.
Link Building
Digital PR for link building: separating the tactics that earn coverage from the ones that just feel like they should
Link acquisition through digital PR has become the dominant approach for brands that cannot buy links and will not build doorway pages. But the category covers a huge range of tactics with wildly different outcomes. An honest assessment of what actually earns authority-relevant coverage in 2026.
Technical SEO
Core Web Vitals in 2026: what has actually shifted since the original rollout
Google's page experience signals have evolved substantially since the 2021 rollout. INP has replaced FID, the CrUX data window has changed, and the ranking weight has been quietly recalibrated. A practical update on what actually matters for technical SEO teams in 2026.
Local SEO
Google Business Profile optimisation in 2026: the signals that move local pack rankings
Google Business Profile remains the single most influential signal in local pack rankings, but the specific optimisation levers have shifted. A practitioner update on what is currently moving the needle and what is noise.