Andromeda rewired what Meta optimises for. Most accounts still fight the algorithm. Here is the structural response that actually works in 2026.
Meta's generative AI tools doubled adoption to 8 million advertisers in four months. They are genuinely useful, but not for the reason most coverage suggests.
Advantage+ Shopping campaigns are Meta's version of Performance Max: powerful when structured correctly, capable of spending inefficiently when left to their own devices. A systematic audit checklist for accounts that have been running ASC for three months or more.